How to sell your
business on
Africa Acquisition
A complete, step-by-step guide to preparing, listing, negotiating, and closing the sale of your African internet business — with zero guesswork.
In this guide
End-to-end process
From application to cash in hand
Every deal follows the same proven 7-step process. Here's exactly what to expect at each stage.
Apply to List
Complete our 5-minute application form with your business basics: category, revenue, asking price, and a short description.
What's included
Understanding value
How is your business valued?
Most digital businesses sell for 2–5× annual SDE (Seller's Discretionary Earnings). These six factors determine where in that range you land.
Revenue Multiple (SDE/EBITDA)
Most digital businesses sell at 2–5× annual net profit. SaaS commands higher multiples (3–6×), content sites lower (1.5–2.5×).
Revenue Consistency
Predictable, recurring revenue (subscriptions, retainers) is valued far higher than one-off or seasonal income.
Age & Track Record
Businesses with 2+ years of data are more fundable. Longer history = lower perceived risk for buyers.
Customer Concentration
If one customer is >20% of revenue, expect a discount. Diverse customer bases command premiums.
Owner Dependency
A business that runs without you is worth more. Document SOPs, hire a team, or show a short transition path.
Growth Trajectory
Month-over-month growth (even 5–10%) significantly improves valuation. Declining businesses face steep discounts.
Not sure what your business is worth? Use our free valuation calculator for an instant estimate.
Data room preparation
What to prepare before listing
Sellers who prepare these documents upfront close 2× faster and at higher multiples. Buyers trust what they can verify.
Financial Records
Traffic & Analytics
Customer Data
Legal & Operations
When you apply to list, we send you a tailored document checklist based on your business type and deal size.
Apply nowSuccess stories
Founders who followed this guide
"I was nervous about the process but the step-by-step guidance made it easy. Sold at 4.2× ARR within 42 days."
Kwame Asante
SaaS Founder · Accra, Ghana
"The data room tool is exceptional. Buyers had everything they needed — I spent almost no time answering DD questions."
Zara Dlamini
Marketplace Seller · Johannesburg
"Got 3 offers within the first week. The KYC trust badge made buyers confident in our financials from day one."
Chioma Nwosu
E-commerce Founder · Lagos
FAQ
Seller questions, answered
Our average close is 38 days from listing-live to escrow release. Simpler businesses (under $100K) often close in 3–4 weeks. Complex, larger deals ($500K+) typically take 8–12 weeks due to extended due diligence.
Your business identity is protected until a buyer signs an NDA. Even after NDA, buyers are legally bound to confidentiality. We never use your business name in marketing without permission.
Yes. During the application you set a public asking price and a private minimum acceptable price (MAP) visible only to your deal advisor. You'll never be pressured to accept below your MAP.
At minimum: a government-issued ID, your CAC certificate (or equivalent), and 3 months of bank statements. For larger deals (>$250K) we also require 2 years of audited financials and a legal compliance letter.
No. We never charge exclusivity fees. You can continue exploring other avenues while listed with us, though most sellers find our qualified buyer pool means they close here first.
LOIs are non-binding. If due diligence reveals material misrepresentation, a buyer can withdraw. However, if a buyer withdraws without cause, your listing can be relisted free of charge for 30 days.
Yes, though the positioning changes. Loss-making businesses are often sold on an asset basis (tech, IP, customer list) rather than an earnings multiple. Our team can help you frame this correctly to the right buyer.
You've read the guide.
Now list your business.
Application takes 5 minutes. Our team reviews within 24 hours. No commitment until you're approved and happy to proceed.
Cancel anytime · No exclusivity required · Escrow protected