Everything sellers
need to know.

We accept any profitable, legally operating online business headquartered or primarily operating in Africa. This includes SaaS, e-commerce, content websites, newsletters, mobile apps, agencies, Amazon FBA, dropshipping, AI businesses, crypto businesses, and more. We do not list offline-only businesses, shell companies, or businesses with pending material litigation.

We accept businesses with as little as $10K in annual revenue, though businesses under $50K/yr have a smaller buyer pool and may take longer to sell. Our sweet spot is $50K–$1M/yr in revenue. For businesses generating over $1M/yr, we offer dedicated deal advisory.

The application form takes about 5 minutes to complete. Our team reviews applications within 24 business hours and will contact you to begin the KYC process. From application submission to listing going live typically takes 3–5 business days.

Yes. Your business name and identity are protected until a buyer signs an NDA. In the public listing, we'll describe your business by category, revenue range, and country — never by name. You control exactly what information is released at each stage.

We strongly prefer incorporated businesses (registered with CAC, RDB, or equivalent). Unregistered businesses can list in some cases but receive a lower Trust Score, which reduces buyer confidence and typically results in longer time-to-close and lower multiples. We recommend formalising your structure before listing.

We actively support buyers and sellers across Nigeria, Ghana, Kenya, South Africa, Egypt, Rwanda, Ethiopia, Tanzania, Uganda, Senegal, Côte d'Ivoire, Cameroon, Zimbabwe, and Zambia. Our KYC processes adapt to each jurisdiction's legal requirements.

Two types: (1) A monthly listing fee based on your asking price tier — $10/mo for under $100K, $30/mo for $100K–$500K, $50/mo for over $500K. (2) A success fee (closing fee) only when your business successfully sells — 8% for under $100K, 7% for $100K–$500K, 6% for over $500K. There are no application fees or hidden charges.

The closing fee is deducted from the escrow release at completion. You pay absolutely nothing until your deal fully closes and funds are released. If a deal falls through before escrow release, no success fee applies.

The closing fee tier is determined by your final agreed sale price — not your asking price. If you list at $450K but accept $380K, you pay 7% (the $100K–$500K tier) on $380K.

Listing fees are non-refundable once charged. However, there are no minimum listing periods or lock-in contracts — you can delist at any time and simply stop being charged from the next billing cycle.

No. The application and KYC process are completely free. You only begin paying the monthly listing fee once your listing is live and approved.

Our KYC process covers: (1) Identity verification — government-issued ID matched to the business owner. (2) Business registration check — CAC certificate (Nigeria), RDB (Rwanda), or equivalent. (3) Revenue authentication — we verify your stated revenue against bank statements. (4) Legal compliance check — no active winding-up orders, significant tax defaults, or pending IP disputes.

Standard KYC completes within 48 business hours of all documents being submitted. Complex cases (businesses over $500K or those in regulated industries) may take up to 72 hours. You receive a Trust Badge upon approval.

At minimum: (1) A valid government-issued ID (NIN, passport, or driver's licence). (2) Business registration certificate. (3) 3–6 months of business bank statements. (4) A utility bill or lease agreement for address verification. For deals over $250K, we additionally require 2 years of audited financials.

The Trust Badge signals to buyers that your identity, business registration, and revenue claims have been independently verified by our team. Listings with Trust Badges receive 3× more NDA requests and close 40% faster than unverified listings.

We'll provide a specific reason for any failed check and give you the opportunity to resubmit with corrected documents. Common reasons for failure include: mismatched name on ID vs registration, unverifiable revenue, or pending legal issues. We work with you to resolve these wherever possible.

Lead with your strongest metric (ARR, monthly profit, or revenue). Be transparent about the reason for selling — buyers appreciate honesty. Quantify growth opportunities you're leaving on the table. Include a transition plan. Our Seller Handbook has a full chapter on listing writing with examples.

Yes. You can update your listing description, asking price, financials, and images at any time through your seller dashboard. We review major changes (like significant price adjustments) before they go live, typically within 4 business hours.

Your listing remains active as long as you're paying the monthly fee. There's no maximum duration. Most businesses sell within 30–90 days. If your listing hasn't attracted offers after 90 days, your deal advisor will reach out with positioning recommendations.

Yes. You can pause your listing at any time from your dashboard. While paused, your listing won't appear in search results and you won't be charged the monthly fee. Paused listings can be reactivated instantly.

All new listings receive featured placement in their first 7 days (Growth tier) or 14 days (Premium tier). You can purchase additional featured slots at any time. Featured listings appear at the top of category and country search results.

The data room is a secure, encrypted document repository where you upload sensitive financial documents, customer data, and operational details. Buyers must sign a legally binding NDA before gaining access. Every document access is logged, and you can revoke access at any time.

Yes. Our NDAs are drafted by lawyers admitted to the bar in Nigeria, Ghana, Kenya, and South Africa, and are enforceable under contract law in all 15+ countries we operate in. For cross-border deals, we use a governing law clause aligned with the seller's jurisdiction.

At minimum: 3 years of P&L statements, verified bank statements, traffic analytics, customer metrics, key contracts (redacted where necessary), and your business registration documents. Our document checklist is sent to all approved sellers and adapts to your business type.

Absolutely. You should redact individual customer names, sensitive pricing terms, and personal employee data before uploading. We provide built-in redaction tools in the data room. Buyers understand this and it's standard practice.

Your seller dashboard shows a full access log: every buyer who has signed an NDA, every document they have viewed, and when. You receive real-time notifications for new NDA requests and document access events.

After a buyer reviews your data room, they submit a formal offer through the platform. You'll be notified immediately. You can accept, reject, or counter-offer. All offers and counter-offers are logged. Once both parties agree, we generate a Letter of Intent (LOI) automatically.

Yes. You can have multiple buyers in your deal pipeline at the same time. You can run a structured process where you set an offer deadline and compare all bids. This competitive dynamic often drives prices 10–25% above initial offers.

An LOI is a non-binding document that outlines the proposed deal terms — price, structure, due diligence period, and exclusivity. It signals serious intent from both parties before legal fees are incurred. We provide an LOI template, and your deal advisor will review the key terms with you.

Exclusivity (agreeing not to negotiate with other buyers for a fixed period) is standard after an LOI is signed. We recommend limiting exclusivity to 30–45 days. If due diligence isn't complete by then, you can negotiate an extension — but you're never locked in forever.

An earnout means part of the purchase price is paid after closing, contingent on the business hitting agreed revenue or profit targets. For example: $200K at closing, plus $50K if the business reaches $X ARR within 12 months. Earnouts can bridge valuation gaps but require clear, objective metrics.

After due diligence and both parties sign the SPA (Sale and Purchase Agreement), the buyer deposits the full purchase price into our escrow account (via Paystack or Stripe). Asset transfer then occurs. Once you and the buyer confirm all conditions are met, we release the funds to you — typically within 48 hours of sign-off.

We support NGN, USD, GBP, EUR, KES, GHS, and ZAR. International wire transfers are also supported. For deals involving multiple currencies, we use a fixed exchange rate agreed at LOI signing to protect both parties from FX movements.

LOIs are non-binding, so a buyer can technically withdraw — though it's uncommon at that stage. If they withdraw without cause after exclusivity began, you're free to relist immediately at no additional charge for 30 days. Our team will re-engage other interested buyers from your pipeline.

Escrow is included in your listing plan. There are no additional escrow fees charged to sellers. The buyer pays a small transaction processing fee on the payment side.

Everything agreed in the SPA. Typically: domain and hosting, code repositories, social media accounts, email lists, customer database, vendor relationships, any trademarks or IP, and operational documentation. We provide a standard asset transfer checklist that both parties sign off on.

Standard deals include a 30-day transition. Premium deals ($500K+) include up to 90 days of structured handover. Transition involves training calls, written documentation, introductions to key staff and vendors, and ongoing availability for questions. The duration and format are negotiated in the SPA.

Post-close performance is entirely the buyer's responsibility. As a seller, you are protected so long as you did not misrepresent material facts during the sale. Reps and warranties in your SPA define the scope of your liability — typically capped at the purchase price and limited to 12 months.

Most buyers request a non-compete clause — typically 12–24 months in the same category or geography. The scope is negotiable. We advise sellers to carefully review non-compete terms before signing, particularly if you plan to start a new business in a related space.

Some buyers specifically want the founder to remain involved — as an advisor, consultant, or even employee. This is entirely negotiable and can be structured as a consulting agreement separate from the SPA. If you prefer a clean break, make that clear early in negotiations.